Industry News

New Research Indicates Holiday Shoppers Avidly Support Small Businesses

Deluxe Annual Holiday Shopping Survey shows strong upside for small businesses

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By: DAVID SAVASTANO

Editor, Ink World Magazine

With the holiday season close at hand, the results of a new survey show that 35% of consumers plan to shop at local, small businesses this year, compared to 27% in 2012. Ninety-five percent of the survey respondents said it is important to support small businesses. When asked why they planned to shop at local merchants, the top responses were: “important to support local businesses” (57%), “unique merchandise” (49%), “personalized service” (39%) and “good prices” (25%). The Deluxe Annual Holi...

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